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SEO tools to grow your search traffic

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Save up to $258 Members

2 months free on annual plans

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What is Ahrefs?

Ahrefs is an SEO platform best known for its backlink index — one of the largest on the web. It also includes keyword research, rank tracking, site audits and content exploration, plus free Webmaster Tools for your own sites.

Who is Ahrefs best for?

SEOs and content teams who live in backlink data and want the most accurate link index.

Our take

Ahrefs has a free plan, with paid plans for more features. Paid plans start at $129/month. Its biggest strengths are industry-leading backlink data and clean, fast ui; the main trade-off is that credit-based limits on lower plans. Check the deals on this page before you buy — UseThisForThat members often save on their first months or year.

Features

  • Site Explorer
  • Keywords Explorer
  • Site Audit
  • Rank Tracker
  • Content Explorer
  • Free Ahrefs Webmaster Tools

Ahrefs pricing

Lite

$129/mo

  • 750 tracked keywords
  • Site Explorer
  • Site Audit

Standard

$249/mo

  • 2,000 tracked keywords
  • Content Explorer
  • Portfolios

Advanced

$449/mo

  • 5,000 tracked keywords
  • Looker Studio
  • Web Explorer

Prices as listed by Ahrefs; may change. Last reviewed Oct 13, 2026.

Pros & cons

Pros

  • Industry-leading backlink data
  • Clean, fast UI
  • Free Webmaster Tools for your own sites

Cons

  • Credit-based limits on lower plans
  • No free trial on paid plans

Frequently asked questions

What reviewers say about Ahrefs

G2

4.5/ 5

717 reviews

Read reviews on G2

What reviewers like

  • Backlink database is deep and widely trusted
  • Strong keyword research with useful difficulty and volume data
  • Competitor analysis reveals rivals' keywords, links and content gaps
  • Clean, visual interface that is quick to navigate

Common complaints

  • Expensive, especially for freelancers and small businesses
  • Credit-based usage limits feel confusing and restrictive
  • Traffic estimates can be inaccurate for some sites
  • Steep learning curve for beginners given the feature depth

Ratings as published on G2 as of Oct 13, 2026. Themes are our own summary of public user reviews, not quotes. UseThisForThat isn't affiliated with these review sites.

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