Ahrefs vs Semrush
Comparing Ahrefs (seo tools to grow your search traffic) with Semrush (all-in-one seo, content and competitor research). Here's how they stack up on price, features and user ratings.
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Higher rated
Read the full Ahrefs review →
Ahrefs
Rated4.7out of 5(151)SEO tools to grow your search traffic
Save up to $258
2 months free on annual plans
Semrush
Rated4.6out of 5(114)All-in-one SEO, content and competitor research
Read the full Semrush review →At a glance
| Attribute | Ahrefs | Semrush |
|---|---|---|
| Rating | Rated4.7out of 5(151) | Rated4.6out of 5(114) |
| Pricing model | Freemium | Free trial |
| Starting price | $129/mo | $139.95/mo |
| Category | SEO | SEO |
| Best deal | Save up to $258 | Save $140 |
| Plans | Lite, Standard, Advanced | Pro, Guru, Business |
Ahrefs features
- Site Explorer
- Keywords Explorer
- Site Audit
- Rank Tracker
- Content Explorer
- Free Ahrefs Webmaster Tools
Pros
- Industry-leading backlink data
- Clean, fast UI
- Free Webmaster Tools for your own sites
Cons
- Credit-based limits on lower plans
- No free trial on paid plans
Semrush features
- Keyword Magic Tool
- Site Audit
- Position Tracking
- Backlink Analytics
- Traffic Analytics
- Content Marketing Toolkit
Pros
- Massive keyword and backlink database
- Covers SEO, PPC and social
- Great competitor insights
Cons
- Expensive for solo founders
- Steep learning curve
The verdict
Ahrefs edges ahead with a 4.7/5 rating from 151 reviews. Choose Ahrefs if you value: industry-leading backlink data. Choose Semrush if you value: massive keyword and backlink database.