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Semrush vs Ahrefs: which SEO tool is worth it?

Two SEO heavyweights compared on data, features and price — plus how to save on either.

By UseThisForThat Team · Sep 25, 2026

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Semrush and Ahrefs are the two SEO platforms most teams end up choosing between.

Data quality

Ahrefs has the edge on backlink data; Semrush has more breadth across PPC, local and content.

Ahrefs logo
AhrefsRated4.7out of 5

SEO tools to grow your search traffic

Save up to $258 · 2 months free on annual plans Members

Get deal
Semrush logo
SemrushRated4.6out of 5

All-in-one SEO, content and competitor research

Save up to $285 · 17% off when you pay annually Members

Get deal

Price

Both start around $130–$140/month. Semrush offers a free trial; Ahrefs offers free Webmaster Tools for sites you own.

See the side-by-side Semrush vs Ahrefs comparison.

Tools in this article:AhrefsSemrush

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