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Apollo.io vs HubSpot CRM

Comparing Apollo.io (b2b database and sales engagement platform) with HubSpot CRM (free crm with marketing, sales and service hubs). Here's how they stack up on price, features and user ratings.

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Higher rated
Apollo.io logo

Apollo.io

Rated4.6out of 5(262)

B2B database and sales engagement platform

Save up to $190

20% off any annual plan

Read the full Apollo.io review →
HubSpot CRM logo

HubSpot CRM

Rated4.5out of 5(188)

Free CRM with marketing, sales and service hubs

Save up to $7,000

Up to 90% off HubSpot for Startups (year 1)

Read the full HubSpot CRM review →

At a glance

AttributeApollo.ioHubSpot CRM
RatingRated4.6out of 5(262)Rated4.5out of 5(188)
Pricing modelFreemiumFreemium
Starting price$49/mo$20/mo
CategoryProspectingCRM
Best dealSave up to $190Save up to $7,000
PlansFree, Basic, ProfessionalFree, Starter, Professional

Apollo.io features

  • 275M+ contact database
  • Email sequences
  • Chrome extension
  • Built-in dialer
  • Data enrichment
  • Buying intent signals

Pros

  • Huge database at a low price
  • Generous free plan
  • All-in-one outbound

Cons

  • Data accuracy varies by region
  • Deliverability needs careful setup

HubSpot CRM features

  • Free CRM for unlimited users
  • Deal pipelines
  • Email tracking & templates
  • Marketing automation
  • Meetings scheduler
  • Live chat & chatbots

Pros

  • Free CRM is genuinely useful
  • Huge ecosystem of integrations
  • Up to 90% off via startup program

Cons

  • Professional tiers get expensive fast
  • Contracts often annual

The verdict

Apollo.io edges ahead with a 4.6/5 rating from 262 reviews. Choose Apollo.io if you value: huge database at a low price. Choose HubSpot CRM if you value: free crm is genuinely useful.